The 2020 Pantone Color of the Year was announced this week, and I couldn't be more excited with their choice (unless they had selected a teal hahaha. I ADORE teal). Being that the ocean is my Zen place, and loving the forever blue Californian skies, I wholeheartedly approve of Classic Blue.
Leatrice Eiseman, the executive director of the Pantone Color Institute, explained the rationale behind next year's choice in her presentation: "When we look at the world around us, we know that we’re living with a lot of unrest, where some days we don’t feel quite as secure. Blue, from an emotional, psychological standpoint, has always represented a certain amount of calm and dependability. It’s a color that you can rely on.”
And here is Pantone's official statement about Classic Blue: Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."
What is actually the "Color of the Year"?
The Pantone Color Institute created in 2000 for the first time the Color of the Year and it has been a trendsetting concept for marketing, branding, fashion, home decor and the whole creative society since then.
Given that impact, it's not surprising that the Pantone Color of the Year is awaited with much anticipation and bated breath every December.
How can YOU incorporate the Color of the Year into your business?
The Color of the Year is meant to be used for marketing and product creation, not necessarily as a rebranding. So don't change your loge or brand colors just yet :).
Because of Classic Blue’s perception of dependability and constancy, it instills in customers a feeling of being trustworthy. That's why it is an ideal shade for many applications in graphic design, especially in packaging, labels, for adverts and marketing merchandise. According to Pantone, Classic Blue conveys the message of credibility and reliability that today’s consumers are connecting to.
If you are in Home Decor and Interior Design, you'll love Classic Blue. It injects creative confidence into interiors, transforming a space through unique color combinations and tonal statements. Easily applied across so many different materials, textures, and finishes, it is a dependable blue that can take you in many different directions, expressing tradition and elegance, as well as unexpected boldness.
Pair it with a warm gray for a sophisticated interior style, or with gold as a glamorous backdrop if you are into the new Maximalism style trend.
Here are some creative Ideas how to use Classic Blue in your business:
- Classic Blue can of course be incorporated into your fine art, home decor and decorative art.
- Cake and dessert businesses can create some Classic Blue decorations
- Clothing designers can incorporate Classic Blue easy into their collections by adding it either as accents or as main garment color
- You are in the Beauty Business? Add Classic Blue eye-shadows, nail polish and even lipstick to your collection
- Merchandising companies can offer Classic Blue products, such as mugs, scarves, umbrellas etc.
- Graphic designers that sell ready-to-use designs can create some Classic Blue templates and social media graphics and sell them on Etsy.
- Fabric designers can incorporate the color into fabrics or patterns for curtains, pillows and throw blankets.
The possibilities are truly endless when it comes to using the Color of the Year in your creative business, in marketing or in consumer products.
How Pantone Color Tools can help you
Pantone wants to make it easy for designers, marketers and creatives to use the Color of the Year. That's why they offer on their website loads of color and design tools that help graphic designers, fashion designers, interior decorators and product manufacturers to create new and trending products and graphics with the color of the year.
Check out their webpage with all available tools here.
Soooo ... with all that being said ... how do you feel about the new Color of the Year, given that it feels pretty conservative compared to 2019's Color, Living Coral.
Will you incorporate Pantone's Color of the Year in your business?
Or could you care less about it?
Let me know in the comments section below...